The National Institute for Transforming India (NITI) Aayog,
the government's policy think-tank, on Thursday announced a lottery with daily,
weekly and mega awards for consumers and merchants, to encourage a transition
to digital payments. NPCI is a not-for-profit company which is charged with the
responsibility of helping India become a cashless society
The
Lucky Grahak Yojna is targetted at consumers and the Digi Dhan Vyapari
Yojna at encouraging merchants to transition to digital payments. Government is
announces a scheme ‘Lucky Grahak Yojana’ and ‘Digi Dhan Vyapar Yojana’ of
giving 1 crore rupees if you pay Rs 50 from your debit card, credit card or
digital payments like paytm, freecharge and mobikwik then you are not eligible
only transactions through UPI, USSD, Aadhar Enabled Payment System (AEPS) and
RuPay cards will be eligible for lucky draws.You are hearing right its not a
lottery , Government of India is officially annoyance this scheme.
In order
to increase the overall transparency of the economy and eliminate the
pernicious influence of money on the political and economic system, it is
essential to adopt a longer-term vision and adopt measures that influence
consumer behavior for digital vendors and payment instruments. It is now
possible to use the technology to conduct business transactions digitally
through mechanisms such as UPI, USSD, Ru Pay cards and Aadhar Enabled Payments
System (AEPS).
In a country such as India, where 65% of the
population is under 35 years, whose IT skills are well recognized and where
even poor exercise and illiterate their franchise through EVMs, this
transformation the digital economy is certainly Possible to do this. The scheme
will become operational with the first draw on 25th December, 2016 (as a Christmas gift to the nation) leading up to a Mega
Draw on Babasaheb Ambedkar Jayanti on 14th April 2017. It will comprise of two major components, one for the Consumers and
the other for the Merchants:
a) Lucky
Grahak Yojana [Consumers]:
·
Daily reward of Rs 1000 to be given to
15,000 lucky Consumers for a period of 100 days;
·
Weekly prizes worth Rs 1 lakh, Rs
10,000 and Rs. 5000 for Consumers who use the alternate modes of digital
Payments
·
This will include all forms of
transactions viz. UPI, USSD, AEPS and RuPay Cards but will for the time being
exclude transactions through Private Credit Cards and Digital Wallets.
b) Digi-
Vyapar Yojana[Merchants]:
·
Prizes for Merchants for all digital
transactions conducted at Merchant establishments
·
Weekly prizes worth Rs. 50,000, Rs
5,000 and Rs. 2,500
c) Mega
Draw on 14th of April – Ambedkar Jayanti
·
3 Mega Prizes for consumers worth Rs 1
cr, 50 lakh, 25 lakh for digital transactions between 8th November, 2016 to
13th April, 2017 to be announced on 14th April, 2017
·
3 Mega Prizes for merchants worth Rs
50 lakhs, 25 lakh, 12 lakh for digital transactions between 8th November, 2016
to 13th April, 2017 to be announced on 14th
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