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Dec 16, 2016

Lucky Grahak Yojana - Digi Dhan Vyapari Yojna ( 1 Crore Lottery ) By Niti Aayog

Lucky Grahak Yojana 1 Cr Prize
The National Institute for Transforming India (NITI) Aayog, the government's policy think-tank, on Thursday announced a lottery with daily, weekly and mega awards for consumers and merchants, to encourage a transition to digital payments. NPCI is a not-for-profit company which is charged with the responsibility of helping India become a cashless society

The Lucky Grahak Yojna is targetted at consumers and the Digi Dhan Vyapari Yojna at encouraging merchants to transition to digital payments. Government is announces a scheme ‘Lucky Grahak Yojana’ and ‘Digi Dhan Vyapar Yojana’ of giving 1 crore rupees if you pay Rs 50 from your debit card, credit card or digital payments like paytm, freecharge and mobikwik then you are not eligible only transactions through UPI, USSD, Aadhar Enabled Payment System (AEPS) and RuPay cards will be eligible for lucky draws.You are hearing right its not a lottery , Government of India is officially annoyance this scheme.


In order to increase the overall transparency of the economy and eliminate the pernicious influence of money on the political and economic system, it is essential to adopt a longer-term vision and adopt measures that influence consumer behavior for digital vendors and payment instruments. It is now possible to use the technology to conduct business transactions digitally through mechanisms such as UPI, USSD, Ru Pay cards and Aadhar Enabled Payments System (AEPS).

 In a country such as India, where 65% of the population is under 35 years, whose IT skills are well recognized and where even poor exercise and illiterate their franchise through EVMs, this transformation the digital economy is certainly Possible to do this. The scheme will become operational with the first draw on 25th December, 2016 (as a Christmas gift to the nation) leading up to a Mega Draw on Babasaheb Ambedkar Jayanti on 14th April 2017. It will comprise of two major components, one for the Consumers and the other for the Merchants:


a) Lucky Grahak Yojana [Consumers]:
·         Daily reward of Rs 1000 to be given to 15,000 lucky Consumers for a period of 100 days;
·         Weekly prizes worth Rs 1 lakh, Rs 10,000 and Rs. 5000 for Consumers who use the alternate modes of digital Payments
·         This will include all forms of transactions viz. UPI, USSD, AEPS and RuPay Cards but will for the time being exclude transactions through Private Credit Cards and Digital Wallets.

b) Digi- Vyapar Yojana[Merchants]:
·         Prizes for Merchants for all digital transactions conducted at Merchant establishments
·         Weekly prizes worth Rs. 50,000, Rs 5,000 and Rs. 2,500

c) Mega Draw on 14th of April – Ambedkar Jayanti
·         3 Mega Prizes for consumers worth Rs 1 cr, 50 lakh, 25 lakh for digital transactions between 8th November, 2016 to 13th April, 2017 to be announced on 14th April, 2017
·         3 Mega Prizes for merchants worth Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8th November, 2016 to 13th April, 2017 to be announced on 14th




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